Uber-rival Taxify launches super-cheap Eastern Cape service

2017-11-07 11:12 - Unathi Nkanjeni
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Cape Town - With peak summer season upon us, transportation in the Eastern Cape has just been made a lot cheaper with the new kid entering the blocks of Nelson Mandela Bay. 

Taxify, a cab-hailing app much like Uber, has officially launched in Port Elizabeth and to celebrate, the transportation service will suspend any surge pricing and is offering a huge -40% discount to riders during the month of November 2017. 

According to Taxify, it will be launching with R3.60 per km compared to the usual R6 per km that has previously prevailed in the market.

While the international e-hailing transport service has already established itself in Johannesburg, Pretoria, Cape Town and Durban, Port Elizabeth represents Taxify’s first city in the Eastern Cape and East London, Bloemfontein and Polokwane are among its next potential targets.

Taxify takes only 15% commission from its drivers and, according to the transport service it sats the lower commission allows “Taxify to offer lower prices for riders and more take-home pay for drivers”. 

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The service also allows drivers to create a defined radius for pickups, meaning they don’t need to stray too far from home - which would help when you consider the cost per litre of petrol at about R13 a liter.

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“Drivers can expect to earn at least 14% more when driving with Taxify compared to competitors. Taxify achieves this by offering bonus rewards to drivers in conjunction with lower prices to riders," says Linda Mahloko, an Operations Manager at Taxify South Africa. "Our focus as a company has always been providing our drivers with higher revenue-per-ride, as we’re firm in our belief that happy drivers mean happy riders.”

Added to this, the firm says apart from its value-added price promotion, it also focuses on keeping its Drivers and Riders safe in the current political climate of South Africa. This is achieved by strategically partnering with various key companies to aid both driver and rider to always feel safe when using Taxify.

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