Cape Town - Johannesburg is upping its game and ready to compete with the Mother City with the recent launch of the Joburg Wine Club.
This is a new styled wine club representing some of South Africa’s premium wine brands and positions itself as "South Africa’s coolest wine club with a mission to change the perception about wine and giving its members exactly what they want in a format that appeals to them".
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"South Africa produces some of the world’s best wine. Our local market is often overlooked as our most important consumers and we want to change that," says Mariette du Toit-Helmbold, author of South Africa’s first national wine tourism strategy and founder of the Joburg Wine Club.
"The Joburg Wine Club is for people who understand the importance of brand and want a premium product and experience. It epitomises everything that is cool about Joburg.”
With the best of the Winelands coming to Joburg this summer, members of the Joburg Wine Club can expect to enjoy access to exclusive events, wine promotions, tailor-made travel deals to the Winelands and South Africa’s best wine delivered by Wine Cellar to their door.
Added to this, a number of events will also be hosted in association with destination partners like Joburg Tourism and Gauteng Tourism in Joburg’s most happening neighbourhoods in the course of the year, each one distinctively different.
“We love the idea of a wine club for and about Joburg and look forward to showcasing the vibrancy of the City of Gold with the Joburg Wine Club,” says Rendani Khorombi, acting director of Joburg Tourism.
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NOTE: For more information on the Joburg Wine Club, the next event and to sign up to become a member see website.
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