Cape Town - What to do when you want to know the cost of something you'd really like, but suspect you can't afford it? Google it of course!
Cost estimating company fixr.com recently did a survey about what object in each country features most in Google searches.
They used the formula: 'How much does a * cost in [insert country]' and got some fascinating results.
In fact, you will never guess what South Africa's was:
A cost obsession we seem to share with various East African countries, including Somalia, Ethiopia and South Sudan as well as India.
Neighbouring country, Namibia's main concern is 'petrol,' Mozambique is 'bread,' Swaziland is to 'build a house' and Botswana is 'safari.'
Interestingly (and understandably), Africa's cost-obsessions were a lot more focused on basic needs than Europe and North America, while South America seemed bent on pleasure.
Case in point: the main search in Brazil was 'prostitute' and Argentina 'beer.'
Check out a few of the closer up maps here:
For a bigger version of the main map, click here