Virgin Atlantic reinvents its economy class with three new levels

2018-03-10 09:01 - Selene Brophy
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Cape Town – The race to make long-haul more economically affordable has been stepped up a notch by Virgin Atlantic, who have just announced plans for three new economy class options as part of a wider multi-million pound investment into their offering.

While no specific date or pricing has been confirmed as yet, other than stating the product offering would be available in the ‘Spring of 2018’, passengers will be able to choose to fly ‘economy delight, ‘economy classic’ or ‘economy light’ with the new offering, 

Economy delight will include a 34-inch legroom seat, free advanced seat assignment, and priority boarding/check in.

Economy classic will offer free seat assignment – providing extra reassurance for families and groups that they can sit together, says the airline.

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The new economy light ticket is set to be the most affordable of the three and ideal for budget travellers who only need their carry-on. Travel and Leisure notes this class will have to pay an extra fee to check any bags. 

The airline’s current policy allows economy passengers to select their seats starting 24 hours before departure; Economy Light ticket holders will have pre-assigned seating.  

As part of its wider investment plan passengers can also expect a personal USB charging point in economy and with the option to use inflight wi-fi connectivity 

The airline will also be introducing 12 new Airbus A350-1000 aircraft will in 2019 – offering unrivalled levels of comfort and reliability for customers – incorporating a new economy cabin design.   

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“All economy classes will offer a three-course meal, Wi-Fi, inflight entertainment and excellent service regardless of the ticket type,” says the airline, including with its joint venture partner Delta's Basic Economy, Main Cabin, and Comfort+ seating.

“We’ll never compromise on excellent service, industry leading food and drink and cutting edge inflight entertainment – regardless of which economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard,” says Craig Kreeger, Chief Executive of Virgin Atlantic.

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“We’re unveiling the biggest change to our economy cabin in over a decade – launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.”