#TravelTrends: Airbus launches new augmented reality app to enhance to flight experience

2018-01-29 10:37 - Unathi Nkanjeni
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Cape Town -  Airbus is taking the passenger experience to a new level with the launch of its new augmented reality iOS app.

The iflyA380 iOS app is said to take advantage of Apple’s latest technology to open the doors of Airbus' iconic A380 aircraft to more passengers worldwide.

The new app enhances Airbus’ existing iflyA380.com booking assistant with more choices, features and content and new possibilities to interact with the A380, including taking a sneak peek at the cockpit.

Marc Fontaine, Airbus Digital Transformation Officer, says, “The iflyA380 app is a new step for Airbus towards offering digital services that directly benefit consumers and allow them to design their own experiences.”

According to the firm, customers today increasingly expect to design their own experiences and the app gives them the power to do so. Booking flights and staying updated with real-time notifications are just the beginning as the new app paves the way for a new level of passenger experience.

ALSO SEE: INFOGRAPHIC: CityAirbus powers on 'Iron Bird' ground test facility for urban air mobility

Through the app, travellers will also enjoy a wide range of exclusive innovative services linked to the A380, including the option to explore destinations based on geo-location and personal interests and cabin discovery in Virtual Reality.

Passengers will also enjoy a connected and immersive in-flight experience based on an Augmented Reality feature.

“Response to the iflyA380.com website has been fantastic,” says Fontaine.

With this new app, Airbus says it is set to make the passengers’ favourite flying experience even more memorable, from travel inspiration to their final destination.

Last week Tuesday, 23 January, Emirates announced a $16 billion (about R190bn. at R11.94/$) deal to acquire 36 additional Airbus A380 aircraft. 

SEE: Emirates boosts connections in 2018 + grows Airbus fleet

Together with the airline’s 101-strong A380 fleet and its current order backlog for 41 aircraft, this new order brings Emirates’ commitment to the A380 programme to 178 aircraft, worth over $60 billion (about R716bn). 

 The additional Airbus A380s will be delivered to Emirates from 2020 onwards.


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