Travellers these days want flexibility, with fluid lifestyle spaces for both work and play, especially at their chosen hotel. It is part of the reason startups like Airbnb have grown into fully-fledged hospitality heavyweights.
Cookie-cutter stays are hard-pressed to gain loyalty - other than possibly offering the cheapest price - and yet that is not even enough to seal the deal with discerning travellers.
With this in mind, it makes the Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge's official relaunch quite exciting and smart. The first Fire & Ice! in KwaZulu-Natal and the fourth in South Africa overall - it is a 'highly anticipated" addition to the brand’s fast-growing portfolio in Melrose Arch (Johannesburg), Menlyn (Pretoria) and Cape Town.
The brand is synonymous with all things funky and as accommodation offering, perceived as a four-star quality stay at three-star rates.
True to its location, the rebrand sports a beach and surfing theme.
Set in the sought-after, seaside town of uMhlanga, just north of Durban - it is a short drive from King Shaka International Airport and has 15min - or less proximity to uMhlanga Rocks Beach, the Gateway Theatre of Shopping Mall, the Moses Mabhida Stadium and a few other cool Durban attractions.
The hotel also wants to attract a local crowd with regular featured Comedy and DJ nights.
“Durban is a dynamic, cosmopolitan city with a need for a hotel brand that matches its spirit. We are thrilled to introduce the Fire & Ice! by Marriott brand, with its trend-setting aesthetic fused with local influence, to the thriving town of uMhlanga. Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge will provide the quirky, modern vibe that guests and locals in this area are looking for. The property reflects our agility and adaptability to identify and transform a property to suit an evolving destination,” says Volker Heiden, Area Vice-President for Marriott International.
With 205 completely renovated chic and stylish guest rooms, they are spacious, modern and feature useful amenities like complimentary Wi-Fi and self-catering facilities. Overall the hotel has two private dining rooms, and an outdoor deck with a chic, new pool.
Expect to indulge in crafted cocktails, delicious meals with hot local flavour in their stylish restaurant. Bring on the bunny chow.
“We have put considerable thought into making this property utterly unique, while still retaining the high standard of guest experience and professional and efficient service for which Fire & Ice! by Marriott hotels are known.
"We’re a lifestyle hotel that curates experiences and we look forward to welcoming guests and visitors and showcase this new-age take on hospitality,” says Thuthukile Moloto, General Manager of Protea Hotel Fire & Ice! by Marriott Durban uMhlanga Ridge.