Cape Town - Creating Christmas miracles for some fortunate
individuals, British Airways' new initiative - BA Magic - is adding festive cheer around the globe.
From reuniting families and making career dreams come true,
to fulfilling honeymoon surprises and granting Christmas wishes, the airline is
rewarding people who have "faced adversity and done amazing things".
ALSO SEE: 'How
I got to be part of the Royal Family when flying with British Airways'
"We witness some amazing moments in airports. Whether
it’s travelling home to see loved ones or taking children for their very first
overseas holiday, travel can be special," says British Airways (BA).
These special moments in airports and memories made while
travelling are the motivation behind the initiative.
British Airways is encouraging its customers to share
their interesting story behind a trip travelling with the airline. To qualify
to receive a bit of BA Magic, applicants must have a special story to share and
be willing to allow British Airways to film their travel experience and share
it through social media.
Sangster, a 12-year-old football
fan with cerebral palsy, Christmas
has come early with the help of British Airways.
Sangster’s mum, Gail, wrote to the airline asking for some
Christmas BA Magic for her son. “Finlay has a severe form of cerebral palsy,
which sees him relying on adult support for everyday tasks. Gail explained that
despite Finlay’s difficulties, he has an amazing can-do attitude to life and
his resilience truly shines through,” says BA.
Gail told British Airways that Finlay has dreamt of being
able to play football games on Xbox but that hasn’t been possible as he has
very little hand control. She found a charity that could help in the south of
England, but didn’t think they’d ever be able to take Finlay there.
BA pilot Jonathan Knowlson surprised Finlay with a signed
Real Madrid shirt from his idol Cristiano Ronaldo before whisking Finlay and
his family off to London to get him a bespoke Xbox controller.
See the captured
The airline made arrangements for Finlay and his family to
visit SpecialEffect, an Oxford-based organisation which helps people with
disabilities play video games, by using technology ranging from modified
joypads to eye-control. The family was also spoilt with a number of other gifts
and surprises, including a trip to New York.
Gail says that being able to see her son do something he’s
dreamed of doing is the best Christmas gift they could have wished for. “It’s
been such a special and memorable experience for us all,” she says.
Carolina Martinoli, British Airways’ director of brand and
customer experience, says “We’re thrilled that we’ve been able to do something
special for a truly deserving family.”
BA is asking customers who have booked a trip with them to
email their stories to the airline, in the hope of making their trip a little
bit more magical. Click
here for details.
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