Cape Town - Airbnb has grown the tourism pie in Cape Town, attracting guests who might otherwise not have come and encouraging them to stay longer - this is according to new data released by the company.
Tim Harris, CEO at Wesgro, the tourism, trade and investment promotion agency for Cape Town and the Western Cape, speaking at a performance update on Airbnb in SA, says the business model is encouraging the idea of openness, hospitality and service across the city of Cape Town, which has an reputation for being rather “insular and closed off".
Regional marketing consultant for Airbnb, Velma Corcoran echoed this sentiment, highlighting that Airbnb listings allow for a more authentic travel experience that unlocks a personalised stay as guests receive top recommendations for the neighbourhoods they choose to stay in that might otherwise not have been considered.
Harris also says, "It’s great to see that outside Cape Town, Knysna is the second most popular town with the Airbnb community. This shows how Airbnb hosts are helping to drive visitors across the province, allowing them to experience more of the Western Cape with their local hosts."
INFOGRAPHIC: 2015 data snapshot of SA's Airbnb community
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