A female tourist poses in an inflatable dinghy in front of a massive iceberg, in Iceberg Alley, off the coast of Quirpon Island, Newfoundland, Canada
At dusk, tourists marvel at the sensational collapse of an iceberg at the end of its long journey from Greenland to Canada's east coast, which now has a front row seat to the melting of the Arctic's ice.
While the rest of the world nervously eyes the impact of global warming, the calving of Greenland's glaciers - the breaking off of ice chunks from its edge - has breathed new life into the remote coastal villages of Newfoundland and Labrador.
WATCH: How do you keep warm? Tips from cold countries
Once a hub of cod fishing, the province now plays host to hordes of amateur photographers and tourists hoping to capture the epic ice melt for posterity. As winter ends, iceberg spotting begins.
"It keeps getting better every year," says Barry Strickland, a 58-year-old former fisherman who now takes tourists in his small boat around King's Point in the north of the province.
"We've got 135, 140 tour buses with older people coming into the town every season so it's great for the economy."
For the past four years, Strickland has taken visitors to bear witness to the death throes of these ice giants, which can measure dozens of meters in height and weigh hundreds of thousands of tons.
Winds and ocean currents bring the icebergs from northwest Greenland, thousands of kilometres away, to Canada's shores.
In a matter of weeks, ice frozen for thousands of years can quickly melt into the ocean.
READ: This is the world's fastest glacier - and might have created the iceberg that sunk the Titanic
'Incredible' rise in tourism
Strickland's boat excursions are often fully booked during the high season from May to July, with tourists coming from all around the world to King's Point, a village of just 600 inhabitants.
The villagers keep track of the icebergs on an interactive satellite tracking map put online by the provincial government.
"There's not much in these small outport towns anymore to keep people around, so tourism is a big part of our economy," said Devon Chaulk, who works in a souvenir shop in Elliston, a small town of 300 on "Iceberg Corridor," as the coastline is now known.
"I've lived here my entire life, and the increase in tourism around here in the past 10 to 15 years has been incredible. It's not surprising to have thousands of people here over the next couple of months," said the 28-year-old.
Last year, a total of 500,000 tourists visited Newfoundland and Labrador, a number roughly equivalent to the province's total population.
Those visitors spent nearly Can $570 million (about R6.3bn at R11.22/Can $), government figures show.
SEE: Move over Table Mountain: Antarctica wins the unbelievably geometric prize with this perfectly rectangle iceberg
The tourism boom has helped offset the decline in the region's traditional fishing industry, which is in crisis because of overfishing at the end of the last century.
Some are even marketing "iceberg water" as the purest on Earth - and selling it as a high-end luxury item. The melt is also used in vodka, beer and cosmetics.
But beneath the shiny surface of economic success is the dark truth that the area is in part profiting from accelerated global warming in the Arctic, and that the industry is precarious at best.
In the village of Twillingate, employees at the Auk Island Winery - which makes its product from iceberg water and locally picked wild berries - have already seen that business can be unpredictable.
"We see the difference in the number of tourists from year to year, depending on the amount of icebergs in the area," says Elizabeth Gleason, who works at the winery.
"This year was a good year. Last year, we had almost none."
The Arctic is warming three times faster than the rest of the world. In mid-July, record temperatures were recorded near the North Pole.
READ: Fire and ice: South Africans are freezing while Europe’s heatwave melts an entire glacier
In recent years, the icebergs have drifted further and further south, posing a threat to shipping on this busy route between Europe and North America.
For now, tourists are enjoying the view and the experience while they can.
"The prevalence of icebergs has good things and bad things about it," says Melissa Axtman, an American traveler.
Laurent Lucazeau, a 34-year-old French tourist, says seeing an iceberg was sobering.
"It is a concrete image of global warming to see icebergs making it to these places where the water is warm," he told AFP.
"There's something mysterious and impressive about it, but knowing too that they are not supposed to be here makes you wonder, and it's a little scary."
Find Your Escape by signing-up for the Traveller24 Weekly Newsletter – Subscribe here. Or download the News24 App here, to receive expertly curated travel ideas and deals directly to your mobile.