#WTMAfrica19: African Tourism Board to launch, Responsible Tourism Awards and future-fit travel trends

2019-04-08 13:46 - Selene Brophy
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The full potential of tourism across Africa remains untapped and continues to present massive growth opportunities.

World Travel Market Africa, in its fifth year and one of six shows in the WTM portfolio including London, São Paulo and Dubai - is showing exactly what those opportunities are. 

The expo, taking place at the Cape Town International Convention Centre between 10 and 12 April, is focused on regional products and services, while giving a global agenda to the industry.

Organised by Reed Exhibitions Limited, with some 5 880 travel industry professionals in the city for the showcase, WTM Africa is seen as a comprehensive meeting place for the African travel industry, with an estimated "US$365-million (about R at R/$) worth of business deals taking place in 2017".

These are some of highlights to have on your agenda, in between your pre-scheduled appointments and networking functions for which the event has become well-known.  

Opening Conference with industry leaders

WTM Africa will kick off its 2019 edition with an industry leaders’ press conference on 10 April. Open to all attending WTM Africa, it will look at pertinent points currently affecting travel and tourism on the African continent. Panellists include:

  • Host City of Cape Town Executive Mayor, Alderman Dan Plato
  • Gillian Saunders, Special Advisor to the Tourism Minister
  • Southern Africa Tourism Services Association (SATSA) CEO, David Frost
  • Tourism Business Council of South Africa CEO, Tshifhiwa Tshivhengwa
  • Ghana Tourism Development Company CEO, Kwadwo Antwi

The 2019 African Responsible Tourism Awards  

Responsible tourism remains top of mind for many in the industry. As the industry gears up toward greener standard, better quality offerings and improving the lives of those who run these SMMEs and tourism experiences - these awards have gone a long way in setting the agenda in South Africa.

This year the 2019 African Responsible Tourism Awards winners will be announced at an opening ceremony on Wednesday, 10 April 2019 at 16.45.  It also forms part of the African Responsible Tourism Programme - and will includes panel discussions on how the tourism industry can reduce its carbon emissions and promote wildlife conservation as well as a two-day conference in which responsible tourism leaders explore the business case for responsible tourism. Click here to see the events programme

A total of 15 organisations have been shortlisted as follows:

• !Khwa ttu San Culture and Education Centre (South Africa) @KhwattuSan

• Anvil Bay (Mozambique) @Anvil_Bay

• Cape Town Marathon (South Africa) @ctmarathon

• Dorobo Tours and Safaris (Tanzania) @dorobosafari

• Events Greening Forum 2018 Conference & Master Class (South Africa) @EventGreening

• GCIP-SA Annual Awards 2017 (South Africa) @CleantechSA

• Great Plains Conservation Sapi Reserve (Zimbabwe) @GreatPlainsCons

• Grootbos Private Nature Reserve (South Africa) @Grootbos

• Mdumbi Green Fair Festival (South Africa) @Mdumbi Green Fair

• Meetings Africa (South Africa) @SA_NCB

• Panthera Africa Big Cat Sanctuary (South Africa) @PantheraAfrica

• Table Mountain Aerial Cableway Company (South Africa) @TableMountainCa

• Two Oceans Aquarium (South Africa) @2OceansAquarium

• Ultimate Safaris’ //HUAB Under Canvas (Namibia) @UltimateSafari1

• WOWZULU Isandlwana (South Africa) @wowzulu

Launch of African Tourism Board

The African Tourism Board (ATB) will be launching at WTM Africa. Initially founded in 2018 at WTM London, the board is expected to be a "new and collaborative voice to African tourism". Expected to be a partnership with private and public sector members, the board does not intend to compete with existing national tourism bodies. 

Click here for full details

Thursday, April 11: 15.30-17.30 (3.30pm-5.30pm).

Top international speakers on travel trends affecting the future of the travel industry  

The WTM Africa conference has been designed around trending bolt-on events with international and local speakers. What makes a good interactive guides, is tourism accessible enough for those living with disabilities, as well the benefits of improved Airlift and Film tourism. Add to that trends in influencer marketing and digital publishing (Traveller24 will be presenting too) and you've got a jam-packed three-day conference. Local and international digital influencers will be on hand to help you learn more about how to further your marketing objectives through online platforms and partnerships. Don't miss:   


World Travel Market Event details: 

Click here to register:

Dates: 10 to 12 April 2019

  • Wednesday 10th April 2019: 10:00 – 19:00
  • Thursday 11th April 2019: 10:00 – 18:00
  • Friday 12th April 2019: 10:00 – 16:00    

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