Flight Centre adding new tech to its online offering so that 'best direct price' travel easier to book

2019-08-06 15:00 - Selene Brophy
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Passenger airplane landing at dusk

(Photo: iStock)

South African travellers have been pegged as the first market in Africa to receive the new technology - set to make online travel shopping easier and simpler via Flight Centre.

The new web-based technology, already in place in its UK offering, will allow online customers to book a wide range of travel options from tours to accommodation on a single platform featuring the best direct rates. 

“Everything from coach tours to hotel accommodation will be bookable,” says Sue Garrett, GM of Marketing and Product at the Flight Centre Travel Group, who is spearheading the project team.

READ: New online travel service, TravelCheck, launches in SA with dynamic booking and flexibility for travellers

The launch date for online travel customers has been set for early next year, however FCTG travel experts will have access to the new tool’s dynamic and static inventory sooner - via the Flight Centre website and mobile app. 

“The first phase will give our travel experts a single platform to access a wide range of bookable product to offer their customers. As they won’t have to navigate between multiple platforms to find the best rates, they’ll save valuable time, leading to increased productivity and allowing them to offer a better service to their customers.”

“The second phase will be rolled out on our consumer-facing channels and will allow the South African traveller to access and book this live inventory on the Flight Centre website and app,” says Garrett.

READ: The True Cost of Travel Visas: South Africans weigh visa complications agony, mostly refused for UK and US applications

Ultimately, the new tech means South African travellers will be able to book "seamless all-in-one travel shopping experience with Flight Centre - "with direct availability of the best prices from the widest choice of product with easy payment options."

"They’ll be able to bundle dynamic packages (airfares, accommodation, transfers and more) or book just one night’s hotel accommodation. The move further bolsters FCTG South Africa’s goal in offering the South African consumer the widest range of travel product at the best price."

A new dedicated project team has been formed to roll out the first-to-be-seen technology in South Africa.

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