Cheapflights launches in SA

2015-02-24 21:30
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Cape Town - As a host of local, low cost airlines take to SA skies, finding the best flight deal online might seem daunting and time-consuming - unless you make use of a reputable online travel agent.

Locally consumers already have access to the likes of TravelStart, Tripadvisor and SouthAfrica.to to mention a few, with some loyal travellers opting to book directly with their airline of choice.

Also see: Skywise changes launch date

But for consumers wanting increased power, with less fuss, in the online decision making and purchasing process the launch of Cheapflights.co.za is good news. 

So what can avid travellers expect?

“The most fluid and intuitive flights search platform avialble,” says Andrew Shelton, the Global Marketing Director for Cheapflights.

Shelton pegged this down to its simplistic design and dedicated technology to deliver the best search results. In addition to this, the site offers holistic content and travel deal information that he believes will help South Africans travel more.  

During a briefing held in Cape Town Shelton estimated Cheapflights.co.za's year-on year growth is expected to exceed 390%, with an overall audience project for the end of 2015 totaling 700 000.

Operating internationally since 1998 as part of London-based and Boston-owned private media company the Momondo Group, the ZA domain was officially launched toward the end of 2014 and has since shown healthy growth to become their fifth strongest market globally after the US, UK, Europe and Australia.

Also see: Travelstart joins forces with the inventors of intelligent seating 

In January, the site generated considerable interest within the online travel space, showing 30% growth and a 39% repeat visitor rate, according Shelton.

Shelton also said current bookings and site searches show South Africans are most interested in the UK, US, Thailand.

When using Cheapflights, travellers can expect to find comparisons for all the major and smaller airlines, and the OTA is working with the key industry stakeholders, such as TravelStart and Flight Centre to ensure its offering remains competitive.  

Cheapflights has also launched a travel app at the beginning of January 2014, which has around 54 000 users, currently its 3rd largest market after the US and Philippines.

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