Cape Town - African low-cost airline fastjet and Aids organization (RED) will be launching their new partnership together with Zimbabwean musical giant, Oliver 'Tuku' Mtukudzi with a new track, Holidays - aimed at raising muc-needed funds to fight the disease.
The partnership will officially launch on World Aids Day, 01 December with 100 percent of the track's sales being donated to Global Fund for its efforts to fight Aids in Africa.
Holidays, initially released on 15 November, is be available on short code as a caller tune in South Africa, Zimbabwe, Zambia and Mozambique, as well as on iTunes and other digital platforms.
Mtukudzi has campaigned to support the fight against Aids over the past couple of decades.
"The appeal in the song lies in the cross-generational impact that I hope it will have," says Mtukudzi. "The more sales we have, the more funds we can generate to continue spreading the word about HIV prevention."
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"We have all been impacted by the disease in some way or another, and a continued concerted global effort to support prevention efforts has to be sustained," he says.
While the virus is known to infect a teenager every two minutes, fastjet says raising funds for programs that offer prevention, testing and treatment services is critical. The number of babies born every day with HIV has fallen by two thirds over the past decade, and with sustained global efforts that number can be near zero by 2020 - see Health24 for more info.
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Fastjet Chief Executive Officer, Nico Bezuidenhout says its everyone's duty as Africans to continue contributing to the growth of our continent while ensuring a sustainable future for everyone.
"Partnering with (RED) and Oliver Mtukudzi for the 'Holidays' project is our first step as a brand toward contributing to an aids-free generation," he says, adding that fastjet is an airline by Africans for Africans and that it is time for the continent's home-grown brands to step up to the challenge.
"Solutions for Africa should be home-grown and as an active participant in the continent's economy, we intend being equally active socially."
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