Qatar given IATA’s thumbs up for 'better purchase experience' technology

2017-12-08 09:30 - Unathi Nkanjeni
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Cape Town - The flag carrier of Qatar and multi-award-winning airline, Qatar Airways has been awarded the International Air Transport Association’s (IATA) New Distribution Capability (NDC) Level 3 Certification for IATA’s global messaging standard.

As the first airline in the Middle East and North Africa to achieve this status recognition, the airline will demonstrate its use of the latest technological standards in providing information about airfares and other services to customers, travel agents or another third party. 

The airline says it has investsed in the new technology to give customers faster access to full airfare and travel product information, resulting in a better purchase experience.

SEE: World Airline Awards: Qatar leads overall as Ethiopia and fastjet fly the #AfriTravel flag

The NDC, the highest to be achieved and allows for "better decisions and easier transactions for travellers as well as enabling them to make more informed buying decisions". Technology provider, TPConnectshas will provide the technology link between airline, service providers and customers to a new global standard. 

IATA has led this industry-wide initiative to standardise the way that airlines and travel service providers communicate with one another and customers. 

Qatar Airways Chief Commercial Officer, Ehab Amin says the airline wants to make it easier for customers to access its growing global network and range of products and services.

“As a global business with a global presence, we want to make it easier for customers to access our growing global network and range of products and services, he says.

"As choices become more complex, we have to provide ways to access them more simply. That is what NDC is all about for Qatar Airways, improving the experience for our passengers.”

Qatar Airways is also the second airline, globally, to implement the latest version of the certification standard. 

ALSO SEE: Qatar Airways offers SA passengers new Visa Checkout service

IATA says it shows that the airline is committed to improving the experience for its passengers at every part of their journey, both on the ground and in the air.

“Congratulations to Qatar Airways on achieving the first Level 3 Certification on NDC standard 17.2 in the Africa and Middle East Region," says IATA Director NDC Program, Yanik Hoyles.

"Beginning with their participation in the full trial and live deployment of NDC, Qatar Airways has been a leader in the region in supporting NDC. It is a standard that is modernising the way that airline products are presented through travel agents, helping to deliver a fuller and more transparent shopping experience to travellers.”

TPConnects Chief Executive Officer, Rajendran Vellapalath says, "Travel Agents using TPConnects NDC Certified B2B Aggregator Platform and Booking Engine will be able to access Qatar Airways prices, inventory and fares directly, including ancillary and fare family content, using NDC Offers and Orders," he says, adding that TPConnects is committed to working with IATA to further implement NDC and to support the evolution of this new messaging standard.

Qatar Airways operates a modern fleet of more than 200 aircraft to a network of more than 150 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America. 

SEE: Qatar Airways expands its direct flights offering

The airline is set to launch a host of new destinations planned for the remainder of this year and 2018, including Canberra, Australia, Chiang Mai, Thailand and Cardiff and the UK to name just a few. 

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