Flying is more about than just getting from point A to B - it's also about how comfortable you are while getting there. The Airline Passenger Experience Association (APEX) and International Flight Services Association (IFSA) are dedicated to promoting this, including making sure you are entertained with as little back pain as possible.
READ: 'Cape Town is like Southern California on steroids!' + other spots embodied by Mother City flavour
Together, the APEX/IFSA Awards honours airlines, plane manufacturers and tech innovators for helping to create the best airline passengers experiences. Finalists were decided by over 40 professionals from both associations, and the winners were determined by a panel of selected media experts.
Qatar won big in the Passenger Choice Awards sections, taking home Best Seat Comfort, Best Cabin Service and Best Food and Beverage. Emirates took the glory for Best Entertainment, while Delta Air Lines was crowned with the Best Wi-Fi title.
ALSO SEE: These are the best travel experiences in the world as voted by travellers
For the expert awards, Airbus won the APEX/Crystal Cabin Award for Best Customer Journey Experience with their Airspace Connected Experience concept, which aims to make every passenger's flight more personalised.
Below are more winners that might make your next flight a lot more exciting:
Best InFlight Connectivity Innovation
VT Miltope: Securing wireless cabin networks for the future
These networks are continuously evolving through machine learning to stay ahead of cyber threats.
READ: New interconnected technology on Airbus will let you pre-book overhead bin space and beverages
Best InFlight Entertainment Innovation
American Airlines: Calm App
The partnership created flight-specific meditation guides and sleep stories for anxious flyers.
Best Lounge Innovation
Fiji Airways: Fully qualified nannies at Fiji Airways Premier Lounge
Parents will get a break as nannies keep the kids busy with storytelling, board games and other educational activities.
Best Marketing Innovation
SriLankan Airlines: The Spirit of SriLankan Airlines and magic of Vesak
The national carrier celebrated the Buddhist festival Vesak at Sri Lanka's international airport after the 2019 terrorist attack to help create a more positive image of the country.
WATCH: Spilling the tea on Sri Lanka
Best Cabin Innovation
Astronics: Intelligent Bin Solution/Smart Aircraft System
The system provides digital information to crews in real-time that will improve efficiency with bin capacity, as well as detect outgassing from lithium-ion batteries.
Best Product or Service
Air New Zealand: Skycouch improvements
The Skycouch is designed for babies flying, and the airline added a harness, belt and pod after receiving feedback from customers.
READ: #PlasticFreeJuly: Air New Zealand set to cut 55 million plastic items from their flights
Best Onboard Amenity
Clip Limited: JetBlue Mint kits
Best Inflight Food or Beverage
American Airlines: Zoës Kitchen Partnership
Newcomer of the Year
Flight Centre: VR in Flight Attendant Training and Development
WATCH: VR 'My Africa' doc set to transport you to the heart of the Mother Continent and back in 9 min
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