Cape Town - Taking the experience for its business class flyers to new heights, Lufthansa has revealed the concept for its brand-new business class.
Joining other leading long-haul carriers such as Emirates and Singapore Airlines when it comes to improving the business class experience, Lufthansa's offering will be available on regular routes for the first time in 2020 with the the Boeing 777-9.
According to the airline, which recently bought more than half of the aircraft of its bankrupt competitor Air Berlin, the new and improved seat is the main element of the service and comfort level in the cabin.
"It was developed with the goal of facilitating the best and soundest sleep up above the clouds," says Lufthansa, adding that guests can expect a seat boasting comfort and convenience with 220cm-long beds.
"The construction of the back rest makes it possible for the shoulder to sink in when you are lying on your side. This keeps the spine straight and makes it possible for side sleepers to also benefit from ideally healthy and relaxing sleep," says Lufthansa.
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The brand-new business class seat was developed exclusively for the German airline together with Lufthansa’s customers. "Over 500 guests provided in-depth support during the development phases. Privacy and an optimum of comfort for sleeping are two of the most important needs of passengers on international routes – both are handled perfectly with the new Business Class concept, adds the airline.
“The new, ultra-modern Lufthansa business class creates a new global benchmark,” says Harry Hohmeister, Member of the Executive Board of Deutsche Lufthansa AG, adding that the airline has refined its range of premium products for guests and "modernised Lufthansa".
"Our focus is and has always been on the wishes of our customers and their specific needs. We want to provide them with the perfect travel experience. The new business class showcases the full innovative capacity of Lufthansa,” he says.
The new business class
Compared to its predecessors, the Boeing 777-9 has a wider cabin and in the new business class, this space is used to increase the comfort level for passengers. "For instance, all passengers in the new Business class will have direct access to the aisle," says the airline, explaining that this is made possible by a 1-2-1 and 1-1-1 seat configuration.
Lufthansa says that the new seats provide customers with greater personal space, more privacy, generous storage compartments and flat surfaces. "Depending on their personal needs, passengers can choose between a number of spatial configurations. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space."
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In addition, digital interfaces will allow the customer to control seat functions and in-flight entertainment from their personal device, and smartphones and tablets can be recharged at the seat using wireless technology. "And in the future, anyone who wants to watch one of the movies from the extensive entertainment program will experience the blockbusters on much larger screens, in full HD," adds Germany's biggest airline.
However, there's no need to wait for 2020 to enjoy the new offerings, as Lufthansa says there will be some innovations in the existing business class on long intercontinental flights, in early 2018. These include mattresses that have been developed exclusively for Lufthansa, passengers will be provided with sleeping sweaters on request, and Lufthansa will also be offering its business class passengers new blankets.
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