Ah, First Class! That lux, cocooned world most of us have to sadly walk past as it gets shutout with a swish of the curtain soon after the flight has taken off.
In reality though, it's the front of the plane that makes the back of the plane affordable.
If you happen to be travelling with British Airways, then you'll note that Heathrow's flagship carrier is in the midst of a £6.5bn (about R121bn @ R18.75/£) at investment in its product offering for customers.
The airline is investing in new aircraft, new cabins, new catering, new lounges, WiFi, and new routes over five years, with 2019 being British Airways’ Centenary year.
The latest in the passenger upgrade experience are significant changes to its First cabin.
British Airways says the new look and feel, set to take to the skies from March 31, will include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel.
READ: How I got to be part of the Royal Family when flying with British Airways
Togs to travel in takes on a plush experience as the airline’s First customers will be offered super-soft, sophisticated new male and female loungewear designed exclusively by luxury British fashion brand Temperley London, including amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, Elemis, including products from the highly sought after Ultra smart pro-collagen range. The amenity kit contains the essentials to cleanse, revive and hydrate.
You'll be eating like a royal queen too. The airline’s chefs have also designed new delicious A La Carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from in new Dartington glassware.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience says, “In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
The airline’s First customers will benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.
And those wishing to relax and enjoy the 1 000 hours of programmes available on the in-flight entertainment channels, can do so through high performance headphones crafted by Meridian, the British Pioneers of High Resolution audio.
British Airways’ First customers continue to have access to the airline’s exclusive First Wing at Heathrow Terminal 5. Re-designed and unveiled in 2017, the First Wing provides customers with a private check-in area leading through to dedicated security lanes, which grant customers direct access to British Airways’ prestigious First Lounge.
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