LONDON, UK: British Airways and the British spread that has been dividing the nation since 1902, Marmite, have teamed up to create a limited-edition jar to celebrate the airlineâ??s centenary. (Picture by Nick Morrish/British Airways)
For Brits travelling abroad, it is clear they cannot go without their trusted British spread that has divided the nation since 1902 - Marmite - making it the most confiscated brand at airport security at London City Airport.
Based on data from London City Airport, Marmite is the most confiscated branded food item - Other branded items that did not make it past security are Harrods jams and spreads and Lyle’s Golden Syrup.
As a result, British Airways and Marmite have teamed up to create a limited-edition jar to celebrate the airline’s centenary - with the centenary jar now conveniently sized to fit within the liquid allowance since May 1.
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The airport has seen deserted jars of Marmite increase 50 per cent in the first three months of 2019, from four to six jars a day, and the airport forecasts it could seize over 2 000 jars this year alone.
The special edition spread will be exclusively available to customers on board all flights from May 1. The jar weighs 70 grams so if they do not get through it on holiday they can safely take it through security as it falls within the liquid restrictions.
To coincide with the launch, on April 30 London City Airport held an amnesty at its security gates, giving all customers the chance to swap their over-sized, prohibited jars of Marmite for British Airways’ travel-friendly version.
Hamish McVey, British Airways’ Head of Brand and Marketing says, “It’s clear that customers like to enjoy their favourite brands like Marmite while travelling or when they’re abroad. We work with some of the best of British to bring them to our customers on board our flights and now, in our centenary year we will have even more brands alongside Marmite that our customers can enjoy.”
British Airways will be releasing a series of centenary editions in partnership with British brands during its milestone year.
Earlier this month the airline announced a partnership with Scottish craft brewers, BrewDog, who have created a transatlantic IPA for customers and in a world first brewed the beer on a flight. The airline has also partnered with luxury British watchmakers Bremont on the launch of a new limited-edition timepiece, featuring metal from one of the most famous and iconic planes in history – Concorde.
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