Cape Town- Seeing a six-year-old child die from dehydration can do strange things to you, shaking your humanity to the core no doubt.
This was indeed the case for Vine sensation, Jerome Jarre who started the #TurkishAirlinesHelpSomalia campaign after he received a message from a volunteer in Somalis about the dire situation.
With the famine happening in Somalia, Jarre's idea was to fill a plane with food and water and send it to Somalia where the NGO’s there distribute the food.
Jarre used social media as a means to collect food and water from various corporations, inspiring a movement for the whole world to come together to help Somalia. The hashtag went viral and other celebrities such as Ben Stiller and YouTuber Juanpa Zurita also got on board.
SEE: #AfriTravel: Turkish Airlines, Air Namibia join forces to open Africa travel
Within 24 hours, the campaign’s GoFundMe page had reached its target of $1 million to pay for the food aid - making the plan for the Turkish Airlines plane to be filled with 60 tonnes of food aid, and flown to Somalia on 27 March.
According to the United Nations, 6.2 million people are in need of humanitarian assistance in Somalia, that is almost half of the country’s total population.
Ever since the campaign started, gratitude and support has been pouring in because of what is being done to help Somalia.
March is not only the World Wide Human Rights Month, but South Africa also celebrates Human Rights Day on 21 March - ALSO SEE: Sharpeville remembered: 8 things about Human Rights Day every South African should know