The principle is simple... a round of cheese is rolled down Cooper's Hill and hundreds of people try to cross the finish line before it does.
The origins of the race are a bit unclear, but it's a popular local event despite the bruising and potential broken bones.
One reporter from Euromaxx decided to take the plunge himself, with some hilarious commentary.
READ: Cheese, bougainvillea and slow living in the Great Karoo
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