Cape Town - Just when you thought that Insta photo of your legs on the beach was artistic brilliance, someone goes and shows how everyone on Instagram is just like everyone else.
Most people have heard of the critique of mass tourism and its homogenisation of the travel experience, but filmmaker Oliver Kmia went a step further to show everyone this sameness on Instagram - the main hub for travel inspiration. He scoured the social media platform for cliché photos of popular tourist spots and poses on holidays and meshed them all together to show how similar everything is.
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In the video's description on Vimeo, Kmia explains how he came up with the idea while travelling in Rome.
"I wanted to take a look at the popular Trevi Fountain but I never managed to get close to it. The place was assaulted by hundreds of tourists, some of them formed a huge line to get a spot in front of the Fountain.
"Needless to say that I was very pissed by this sight and left for the not less crowded Pantheon. I was shocked by the mass of people walking all around the city, yet I was one of them, not better or worst. Like all these tourists, I burned hundreds of gallons of fuel to get there, rushed to visit the city in a few days and stayed in a hotel downtown," writes Kmia.
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He notes that he's also a part of this culture, but felt like people were becoming more interested in the photos and likes rather than experiencing the moment, but he didn't blame the social media platform for this trend.
"However, I was able to find plenty of nice accounts over my research on Instagram. Some of them were inspiring and lead by talented persons. In the end, social networks are just a tool. For better or worse, (or both)."
Watch the video below and be prepared to cringe at every photo you know also exists on your own Instagram profile: