WATCH: Emirates launches $15m campaign all in the name of travel

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Cape Town - Know for its luxury offering experiences, Emirates has launched a million dollars worthy campaign to "inspire travel and promote the airline’s extensive network of global destinations". 

The US$15 million (about R199 m) campaign includes Emirates' home and hub, Dubai as well as around the world. 

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The 1-minute footage -  conceptualised,  scripted in-house and shot by award-winning director Vaughan Arnell - is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen and spots a clever camera utility work that seamlessly transitions between key destinations and Emirates’ onboard features, reminiscent of a visual storytelling style that show “a picture within a picture”.

The ad also culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.

Released fitting for the airline's users and travellers, according to Emirates, the campaign will run in key markets