In a recession-strapped world, having a strong identity that appeals to tourists and locals alike is invaluable.
And while the West Coast has ingrained itself as a far from the maddening crowds beach adventure, the little town of Darling has taken this concept a step further – by launching its niche tourism brand “Hello Darling”.
Unveiled at the Darling Wildflower Show this past weekend, an annual spring event that serves up good food, entertainment along with boutique wine tastings and craft gin and beer, the new re-invigorated brand received a hat tip from James Vos, Shadow Minister of Tourism.
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Hello Darling has been developed to further entrench the quaint and colourful town of Darling on the Cape’s must-visit list, says Vos. But the launch is much more than just a catchy hashtag, with innovations set to include "Hello Darling’s new website and user friendly mobile app that features up-to-date information about events, activities and attractions in Darling".
“A new map showing all of the town’s tourism offerings, as well as an insightful online monthly newsletter” are all part of the brands future plans.
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Want to plan a road trip to Darling – Include these upcoming highlights:
Darling might seem like a speck along the dusty road winding its way along the Cape West Coast of South Africa but it is often jam packed with attractions, accommodation options and activities to suite a wide range of tastes.
Traveller24 Tip: The town, about an hour out of Cape Town, is situated on both the West Coast Way Culture Route and the West Coast Way Tractor Route, the self-drive circular sightseeing routes developed by West Coast Way. They’re super useful and ensure maximum adventure during you road trip – see all the routes here.
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Rock your way into spring at this epic annual festival! Enjoy some of SA's best musical talent while camping out in one of the most vibrant festivals spring has to offer.
When: 5 - 7 October 2018
Where: Rocking the Daisies, Cloof Wine Estate in Darling, Cape Town
Cost: Ticket prices vary depending on what you want and how early you book - from R595 - R895. View the full pricing page here and book your tickets here.
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This is the perfect spot to start off your Darling experience. The museum was founded by a group of local farmers’ wives in 1978 to preserve the butter making history of Darling.
The quirky museum gives an inclusive and entertaining look into Afrikaner culture, while also honouring the heritage of the San and Khoi people of the area.
- Tienie Versfeld Flower Reserve
Tienie Versveld Reserve lies just outside Darling en route to Yzerfontein, part of a farm that was donated to the National Botanical Society of South Africa by none other than ' Oom Tienie', Marthinus Versveld.
Groote Post produce the only Cap Classique and noble late harvest wines in the Darling area. The Groote Post farms sits en route to Cloof Estate, where RTD takes place, so it's a great pitstop to make en route to the festival if you are going this year. The wines great, but so is their lunch offering. Keep an eye out for their regular Groote Post markets – with the next one set for 30 September - see full details here.
You’ve drunk this favourite craft brew in Cape Town, now go taste it at its origin. Darling Brew’s taproom, Slow Quarter is located in the main road of Darling. Enjoy a beer tasting with some pub grub for lunch.
READ MORE: Road tripping for the hops: Craft breweries of Western Cape
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Tannie Evita Bezuidenhout, “the most famous white woman in South Africa” as coined by comedian Pieter-Dirk Uys, is a must visit. Don't skip this.
The small theatre and restaurant sits in the old Darling Station and there are great shows to see while eating the traditional 'boerekos' served in the restaurant.