"It's about destination enhancement," says Minister of Tourism, Derek Hanekom.
It's all about the packaging, how a destination is presented to tourists. South African National Parks (SANParks) works alongside the Department of Tourism to create experiences for tourists, experiences that take them to the destination, but also beyond.
WATCH: Hanekom: A third of those who visit SA for the first time at a conference, come back for a holiday
This week, Hanekom, along with SANParks, unveiled the Iconic Map of Africa Monument inside the Agulhas National Park - an attraction hoping to become a magnet for people to visit this side of the Overberg.
Make a weekend of it. If you drive from Cape Town heading towards Agulhas National Park to see the Iconic Map of Africa Monument - also home to the Southern Most Tip of Africa, which shows travellers where the Indian and Atlantic Oceans meet - be sure to take a detour via Arniston and Kassiesbaai.
Have lunch at Willeen's restaurant and craft shop, and take in the lovely views of sea, sand and white-washed homes dotting the area.
Diana, Willeen's daughter who opened up this restaurant and craft shop with her mother in 2013. (PHOTO: Marisa Crous)
A short drive from here you'll traverse through Struisbaai and reach the Agulhas National Park, known for having the oldest lighthouse in the country.
The lighthouse. (PHOTO: Marisa Crous)
Hanekom says, “South Africa’s rich biodiversity and natural heritage found in our national parks are key tourism drawcards. We can only enhance these amazing tourism offerings by adding features like the Iconic Map of Africa Monument to deliver memorable experiences to our visitors and ensure many happy returns."
He adds, "We need to have a translator and need to prioritise training Mandarin guides." Hanekom stresses the importance of making these sights accessible to Chinese tourists, as South Africa increasingly draws more and more visitors from mainland China.
Visiting these sights are free of charge, as is the Agulhas National Park. It is only the Rest Camp that has private access for those who have booked a stay in the stunning thatched chalets, but a hop, skip and a jump from the ocean.
Watch the above video for more and visit SANParks for updates, here.
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