While the rest of the country goes into hibernation, JBay shrugs off the chills with the JBay Winterfest 2018.
The world-renowned Corona Open JBay entices surf enthusiasts from all corners of the globe to the town that has recently won the Kwêla's Town of the Year award.
From 2 to 17 July watch the best surfers in the world compete to be crowned the ruler of the waves, and this year the World Surf League Women's Tour will also be making a stop in the bay to show the boys how it's done.
SEE: 5 Reasons why JBay took home the Kwêla Town of the Year award
Champions like Aussies Taylor Wright, Steph Gilmore and Sally Fitzgibbons will be gracing the SA waves, while alternate surfer Mikey February and other new blood are ready to stir things up in the sport.
The surf competition will take place at the famous Supertubes, but be warned that as a spectator it involves a lot of milling around waiting for the weather and waves to play their part in securing spectacular surfing.
However, it's not only about surfing!
Other events on the programme include a mountain bike race, a day-night stage trail run, fishing competition, an open water swim race and loads of informal festivities happening at restaurants and bars across the town.
Head to the JBay Winterfest Facebook page for full updates on events.
ALSO SEE: Winter 2018 festivals to experience around SA
Here are five to keep on your JBay festival horizon:
Rev your engines at the Seashells Vlakte Mondplaas, where amateurs to professionals can take their bikes for a spin on a 15km single track that's easy-medium in difficulty.
Organised by Slake Adventures, entries cost R200 a person and noted to be perfect for beginners with challenging obstacles for the pros.
Cold Water Classic, 8 July
For those who think swimming in Cape Town waters is a breeze, this swimming challenge is a triple mile in 15-degree water with only a Speedo-type costume, goggles and a standard swimming cap.
You have to pre-enter and age restrictions are applicable for the three courses - 1 Mile (9 years), 2 Mile (12 years) and 3 Mile (14 years).
SEE: Eye-to-eye with the 'world's most misunderstood animal': Why this ocean photographer is swimming with sharks
JBay Wind Farm MTB Classic, 14 July
Dust off your pedals and head on over to Kabeljous Lagoon and traverse the largest wind farm in the country. With a whole new route this year, you can do either 25km, 50km or a gruelling 85km.
Entries for the mountain bike experience are open on the event's website - R35 per rider and R55 000 prize money is up for grabs.
Endurade 2018 JBayX Trail Run, 13-15 July
This trail run is for those who like to push themselves to the edge. Endurade JBayX consists of three individual 20km trail runs, all starting 12 hours apart, across the Jeffreys Bay area.
For those with less endurance, 15 July will offer a 10km and 5km fun beach run starting at 09:00. You can buy tickets from the event's website.
SEE: West Coast Crayfish Trail: Hike in comfort and meet the locals along the way
Fishing Skins Competition, 14 July
Know your bobber from your jig? Then head down to the area between The Gap, Kabeljous and Kitchen Windows restaurant to see who will have proof of their 'biggest fish' story.
Divided into six mini competitions from 07:00 to 13:00, each is an hour long where you have to try to catch the highest scoring fish, with prizes rolling over if no note-worthy fish is caught in that hour.