WATCH: In China's Himalayas, wine is flying high

2018-11-15 19:00
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Red, red wine...made in China! 

The vineyard you see in the video is at the foot of the Himalayas. China is not generally known as a major producer. Workers say that there is a bad connotation to 'made in China' but everything done on this vineyard is done with passion.

Maxence Dulou, the Estate Manager, says that everything is done with the utmost precision to make the best possible wine, to have the best wine possible. Dulou believes that this company is one of the few that are revamping 'Made in China'. 

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The wine is produced in the foothills of the Himalayas, near the legendary city of Shangri-La. The Ao Yun wine is the fruit of an adventure that clearly pushes the frontiers in winemaking - creating a wine estate in a previously unexplored terroir.

French luxury giant Moet Hennessy has bet on this remote location. It wants to show that China can produce a first-class bottle of red but Chinese consumers are turning their noses up at local wines. 

Imported wine consumption grew over 17% year-on-year in 2017 but domestic wine sales plummeted for the fifth consecutive year.  

China's appetite for wine has matured over the last 10 years. It's set to become the world's second largest wine consumer by 2021. 

SEE: So many summer wine festivals, so little time

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