Cape Town - This year, international travel to Africa is said to be fast approaching 18.6 million, thanks to popularity of destinations like South Africa, Kenya, Nigeria, Mozambique, Cameroon, Mauritius, and Tanzania.
According to Euromonitor International’s new data, the listed destinations accounted for 70% of international trips to the Sub-Saharan African region.
The figure marks a nearly 7% increase compared to 2012 when international arrivals topped out at 16.35 million.
Analysts attribute the growth over the last five years to increased digital integration and increasing interaction between hotels, airlines, and car rental companies, using platforms such as social media, meta-search engines and the penetration of online travel agents.
Other drivers include a growing short-term rental market, luxury travel and niche tourism.
SEE: #AfriTravel: Africa sees tourism boom thanks to Instagrammers
"Many countries are moving away from only promoting Africa as a traditional safari destination, exploring other niche categories such as beach and medical tourism," says Euromonitor Research Analyst, Christy Tawii.
Tawii says the travel and tourism market continues to introduce products that suit different types of travellers, accounting for strong growth in major cities across Sub-Saharan Africa.