West Coast launches two new tourist routes

2016-03-15 11:30 - Louzel Lombard
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Cape Town - The West Coast Way has officially launched two new sightseeing and tourism routes in the Cape West Coast region, aimed at showcasing some of the most beautiful outlying towns and locations on the Cape West Coast and surrounding inland areas.

The routes, namely the Berg Route and Scenic Routes of the West Coast, were officially opened on Monday, 14 March, at the Piekenierskloof Mountain Resort and at Darling Brew, respectively. 

The West Coast Way Scenic Route begins in Malmesbury and includes Riebeek Valley, Hopefield, Koringberg, Moorreesburg, Yzerfontein and Darling.  

The West Coast Way Berg Route starts in Velddrif and follows a course through Laaiplek, Port Owen, Dwarskersbos, Rocherpan Nature Reserve, Elands Bay, Aurora, Redelinghuys and Verlorenvlei, the Piekenierskloof Mountain Resort, Citrusdal, Eendekuil, Porterville, Piketberg, Wittewater and Goedverwacht – covering an area that stretches from the Berg River to the start of the Cederberg Mountains.

Carmen Lerm, the founder of West Coast Way, explains that these two new circular routes will drive traffic from the N7 to both the surrounding inland towns as well as the coastal regions and also serve to connect the inland areas with the sea – creating a sightseeing corridor.

The two new routes will enhance the existing Cape to Namibia route by giving the opportunity to travellers to stop, explore and stay at towns in the Cape West Coast – thereby extending their experience of the Western Cape’s West Coast region.

The West Coast Way now offers four routes, as well as the Marme Heritage Walk

The Culture Route, Foodie Route, Scenic Route and/or Berg Route can be enjoyed on an adventure-filled self-drive trip, or as part of a itinerary in a West Coast organized group tour. 

The West Coast Way is a private West Coast marketing initiative for the Cape West Coast Biodiversity Corridor. Since its inception in October 2014, the project has grown exponentially and has generated millions worth of exposure for smaller West Coast businesses, entrepreneurs and local people.

The launch of the new routes now include even more of these enterprises, packaged as a tourist journey and destination for visitors. DA minister of tourism James Vos, who attended the opening of the two new routes says, “It is without a doubt that these new routes can lead to the development of local enterprises, increasing the demand for goods and services, and contribute to much needed employment." 

He says the West Coast Way has done well to make tourism affordable for South Africans looking for a shot left experience, and attractive for international, first time visitors. 

The routes also aim to combine two of SA's strongest economic driving forces - agriculture and tourism – to promote sustainable tourism.

Initiatives such the recent Start of Harvest festival, held at Darling Cellars, show just this. Here, tourists could get some insight into what the real farming and harvest process entails, while also enjoying the scenic views, a local's perspective and produce from the environment. 

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