Action! SA entry ranks in top 10 in the 'Oscars' of tourism films

2019-05-24 12:00 - Gabi Zietsman
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The beauty of South Africa is being represented on the worldwide stage with SA Tourism's heartwarming Meet South Africa promotional video.

It's ranking at number 10 on the International Committee of Tourism Film Festivals' (CIFFT) list of the world's best tourism films. Films receive points on how well they do at various tourism film festivals around the world, and at the end of the year the number one film is honoured at an event in Vienna, Austria. 

South Africa's inclusion was a sensational success when it came out in 2017 - following the story of a traditional South African dressmaker travelling the country to find inspiration for a wedding dress. Since it was released the short version has 69 million views on YouTube, with the longer 10-minute film raking in 2 million views and the German version standing at 4.3 million views.

WATCH: This short film captures SA heritage storytelling at its best 


READ: The International Tourism Film Festival: Why the African tourism industry needs film festivals

Another South African film that is on the ranking's list - sharing the 19th spot with a few other films - called Andrew Bona. It was produced by Bruce Buttery of Panga, and follows a wildlife artist and his search for the perfect subjects in the bush.
 


WATCH: 6 Best and worst tourism videos around the world 

CIFFT has been around since 1989 and provides support to festivals that focus on the audiovisual aspect of tourism marketing. The Grand Prix CIFFT Circuit is made up of 19 festivals from around the world that contribute to a film's ranking. 

One of the members is the International Tourism Film Festival Africa, which will be launching in South Africa in November, and entries are now open.

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