Jeffreys Bay was crowned Kwêla's Town of the Year and there are many reasons why it deserves that title. (Photo: iStock)
Everyone has their favourite South African dorpie, where one can escape the hustle and bustle of city life, but as of the weekend surf haven Jeffreys Bay can claim the official crown after winning local TV programme Kwêla's Town of the Year award.
JBay was competing against Mariental and St Lucia for the top spot, but its sweet waves wooed the public to make it the winner, which was determined by the number of SMS votes each town received.
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The winning town also receives a million rands worth of TV airtime where the town can market itself and give its tourism a big boost. This also includes a 45-second advertisement shot by the Kwêla team and a big party to celebrate the win will be held in the town later this year.
Previous winners include Mossel Bay, which won last year, Mariental, De Rust, Fouriesburg and Middelburg amongst others.
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Here are some of the reason Jeffreys Bay is worthy of the prize:
Jeffreys Bay Winterfest
While the rest of the country go into hibernation, JBay shrugs off the chills with the world-renowned Corona Open JBay surf competition (previously known as the Billabong Pro).
From 2 to 17 July watch the best surfers in the world compete to crowned the ruler of the waves, and this year the World Surf League Women's Tour will also be in town.
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Learn how to surf
You don't have to be one of the pros to take on the best waves in the world - there are various surf schools around town that will get you standing up on the board and perhaps inspire a lifelong obsession for chasing that perfect wave.
This is the most popular Blue Flag beach in Jeffreys Bay, home to the town's famous Supertubes (a right-hand surf break) and a big entertainment centre. Besides being amazed by the surfers, there's also a swimming pool and you can also go snorkelling at the off-shore reef.
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Jeffreys Bay Shell Museum
When your shell collection is so big, it can fill a museum. The Shell Museum has one of the biggest collections in the world, with over 600 from all over the world on display. This includes the cowrie, paper nautilus, sea urchins and cone shells.
There are also shell shops around town where you can buy shell creations and jewellery so that you can take home a bit of JBay with you.
Situated on coastal plains between Jeffreys Bay and Aston Bay, this neighbourhood is built around saltwater canals famous for its swimming competitions. Kayaking, stand-up paddle boards and sailing are also popular activities in this holiday home paradise.
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