There are some... interesting spa treatments out there.
The newest craze is the Snow Paradise at K West Hotel & Spa in Hammersmith.
CHECK OUT: Spa hopping: Your complete guide to SA's natural hot springs for a winter break
It's a cabin chilled to -15 degrees Celsius and filled with snow to mimic the Finnish tradition of Hot-Cold Therapy.
READ: A spa in the forest that's like a fairy tale come to life
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