Filtered tourism has changed travel forever. Travelling to get a particular picture for the Gram or video content for TikTok has become the status quo. But what about having an unfiltered experience that is still worthy of many, many, many photos and videos that will ultimately set your Instagram apart from the rest?
Not only this, but imagine a trip that will leave you with memories to last you a lifetime. Now isn't that more important than a bunch of likes from people you don't even know?
READ: Never Instagram or share your boarding pass on social media - here's why
Youth travel experts, Topdeck, recently revealed three new epically intimate routes to Sri Lanka, Georgia (EU), and Ecuador & the Galapagos as part of its new ‘Feel Real’ brand proposition. All by bus!
With the rise of flygskam (flight shame), bus travel seems a great alternative for getting from country to country within Europe, South America and around parts of Asia.
Available for travel in 2020 and 2021, the itineraries have been carefully curated in response to a multi-market research report across Australia, New Zealand, United States and United Kingdom into its target audience of 18 – 39-year-olds, highlighting a pull by Millennials and Gen Z for more unfiltered travel experiences.
The trips will be the first of many under the brand’s new Feel Real umbrella to strip back the artificial attributes of travel and amplify more socially rewarding, culturally different and personally liberating tours.
Topdeck Global General Manager, Charles Knowlton says the company intends to break through the travel conformity trending social realms by redeveloping routes across the world, drawing attention to the elements of travel that ‘feel real’ and liberating individuals from the rules of normal life.
“Travel that feels real is at the heart of our brand and operations approach. We know that our customers desire deep culture, meaningful connections and to be able to not just see, but really feel a destination, as well as take in everything the journey has to offer along the way,” Mr Knowlton said.
“Travel has become commoditised and homogeneous. Travel should be more than just offering the standard ‘copy and paste’ experiences. It should offer people the chance to escape the mundane of day-to-day life, meet new life-long friends, gain new perspectives and broaden their horizons. We deliver that, group travel delivers that, but group travel has an image problem, that we aim to overcome.“All of this thinking has been built into our brand proposition. We want to enable people to feel liberated from the rules of normal life. Travel is about discovery and being you, without feeling the need to conform to the 'sameness' we are exposed to every day.”
READ: The world doesn't seem to know where Sri Lanka is - and other Google travel searches of 2019
Topdeck says that, for example you'd still be able to see the Eiffel Tower in Paris, but you'll also traverse through the small towns of Equador. Discovering what 'off-the-beaten track' actually means. This kind of tour will allow you to see every side of travel, not just the realms catering to tourists.
Go solo or with a partner, as this environment is ideal for making friends!