SA Tourism scraps call for strategic events partner

2016-06-03 11:58 - Selene Brophy
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Cape Town - Indaba 2017 will once again be hosted by the city of Durban and province of KwaZulu-Natal from 6 – 8 May 2017 - as South African Tourism announced it will not be enlisting a strategic partner to drive the future of its trade shows.

Added to this SA Tourism announced Meetings Africa will be hosted by the city of Johannesburg and the Gauteng province from 28 February to 1 March 2017. 

The tourism body announced it had conducted a Rapid Review on Indaba, initiated in 2014 to investigate the role of Indaba and suggested ways in which to enhance the offering moving forward - which included a call for “Expression of Interest” for a possible strategic partner. 

SA Tourism confirmed it has decided against the strategic partnership model. 

"Following great deliberation, SA Tourism has concluded that the strategic partnership model is not the best option to elevate Indaba and Meetings Africa at the present.  Therefore, SA Tourism confirms that through its newly established Exhibition and Strategic Events division, its leading marketing and communications agency, and its exhibitions management agency SA Tourism will deliver Indaba and Meetings Africa into the future," says Acting Chief Executive Officer, Ms Sthembiso Dlamini

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