Attractions Africa 2018 unpacks tips and trends for tourism professionals

2018-06-07 15:30 - Kavitha Pillay
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Photo: Twitter/ @Attractions_Afr

Attractions Africa 2018, currently underway at the Gold Reef City theme park hotel from 6 - 7 June 2018, is a conference for the visitor attraction industry.

Taking place for a fifth year, it includes presentations by international and local speakers who share trends, benchmarks and best practices for the industry. Examples of local achievements, case studies and white papers are also presented by attraction professionals at the conference.

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The conference is open to aquariums and zoos, family entertainment centres, heritage and cultural attractions, museums and science centres, natural attractions, nature and game reserves, public gardens, parks and recreation facilities, theme parks and water parks, wine farms, craft breweries, markets and other food and drink attractions.

According to Attractions Africa, it is “the only educational opportunity for attractions professionals in Africa” serving as a platform for people in the industry to network. The conference aims to provide insight to industry players that will allow them to deliver quality experiences to their visitors.

Considered “Africa’s premier attractions management conference”, highlights at this year’s event included seeing the host city of Johannesburg with the City Sightseeing Bus, a Digital Symposium, presentations by industry experts, inter-active discussions and social conferences, among other events on the programme.

Attractions Africa says that there are about 80 participants at the 2018 conference. These attendees benefit from interactive round-table discussions on topics such as tips and trends to improve the visitor experience at tourism sites.

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The programme includes talks and presentations by Massimiliano Freddi - Vice President Strategic Development of Leolandia who discusses dynamic pricing, and Gretchen Wilson-Prangley - founder and CEO of Play Africa who chats about creating child-friendly experiences.

Some of the key topics discussed included ensuring that responsible tourism starts with children, incorporating public holidays and special days such as Halloween as part of the experience package, looking at dynamic pricing including promotions and price ranges, and trends in travel and tourism such as improving accessibility and focusing on sustainability, among others.

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There's also a digital symposium, hosted by the Gauteng Tourism Authority and Flow Communications, allowing experts to share knowledge, competencies, tools and resources to meet digital economy demands, focusing on destination marketing.

Check out highlights at this year’s conference:

In addition to helping advance the visitor attractions industry, Attractions Africa has been awarded 10 Continuing Education credit hours with the International Association of Amusement Parks and Attractions (IAAPA), which is the world’s largest international trade association for permanently situated amusement facilities.

“It’s certification programme provides members with a competitive advantage and helps maintain the highest industry standards,” says Attractions Africa.

If you missed this year’s conference, be sure to attend next year’s event and learn how to improve attraction experiences.