WATCH | Richard Branson finally launched Virgin Voyages cruises with the Scarlet Lady - a boutique hotel on the seas

2020-02-24 08:45
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British billionaire Richard Branson on Friday launched luxury cruise company Virgin Voyages, at a time when the sector faces headwinds from the coronavirus epidemic.

Virgin Group founder Branson was to unveil the group's new cruiseliner Scarlet Lady in Dover on the southeastern coast of England.

READ: Virgin Atlantic confirms its return to the Mother City 

"I have dreamed of starting my own cruise line since I was in my 20s and I'm thrilled that moment has arrived," said Branson.

The Genoa-built liner set sail from Italy earlier this month and will soon be travelling to resorts such as Costa Maya in Mexico, Puerto Plata in the Dominican Republic, Key West and The Bahamas.

The launch of Virgin Voyages comes amid turbulent times for the cruise industry owing to fallout from the deadly coronavirus outbreak.

Branson's Virgin brand is used across numerous businesses - from trains, holidays, television, broadband, banking and his space tourism project Virgin Galactic.

ALSO SEE: Virgin cruises are officially open for booking - and a RockStar suite gives you access to Branson's rooftop!

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