#FindYourEscape: What the search holiday trends over the last 12 years reveal

2017-12-22 13:30 - Selene Brophy
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Cape Town - Anything you can possibly imagine or think of can be searched online for further detail or definition. And it goes without saying that googling the places you want to visit or explore is often the first point of call when planning a trip.

From finding accommodation, the nearest restaurant to the must-visit destination -  That's the power we have at our fingertips - with our online habits all being neatly quantifiable.

As a result a newly released Global Travel Search Index, compiled by True Luxury Travel has ranked destinations according to their popularity by Google searches. The company compiled the data by using Google Trends to chart the annual search interest for destination specific holiday search terms since 2004.  

The results show Cape Verde is the number one country with the greatest increase in search interest since 2004, showing a +3000% increase. Libya is the country with the greatest decrease in search interest, with a decline of -89%. 

UAE, Philippines and Pakistan also show a great increase in search interest, while Egypt, Tunisia and France have all declined in search interest. 

SEE: 2018 travel trends: 8 Things to shape your wanderlust 

SA search interest dips

Key takeaways show that search interest has fallen for SA between 2004 to 2016 by some 9.79%. But it's not all grim as search for sunny Mzansi is on the up and up. The search interest pattern also showed a particular decline in 2007 and 2008, and then again in 2012 and 2013 - noticeably after the 2010 soccer world cup period.  Our lowest year of interest was in fact 2008.

Since 2013 search interest has started to increase again, with search interest in 2016 showing a 15.9% increase upon 2013. 

By 2015, the data recorded shows the highest search volume within the 10 years for South Africa took place between 2006 and 2015.  

Click here to see the full infographic.

(Global Travel Search Index, compiled by True Luxury Travel )

SEE: MAPPED: Top 10 places where tourists outnumber locals 

"The results of our analysis were truly fascinating, with clear peaks and droughts in search interest throughout the 12-year period in relation to current events at that time.  For example, we saw a drastic decrease in search interest for Tunisia holidays in 2016 following the tragic terror incident which occurred there in 2015. Elsewhere, Montenegro showed a 75% increase in search interest in 2006 following the independence referendum," says True Travel Luxury. 

"Looking at the countries which had shown the greatest increase in search interest from 2004-2016 it was interesting to see that holidaymakers appear to be becoming more adventurous with their holiday choices, with Cape Verde topping our Global Travel Search Index ranking, while other far-flung destinations including the UAE, Philippines and Pakistan also ranked at the top. Meanwhile, more traditional holiday destinations such as Spain and Italy ranked towards the bottom, while France showed a considerable decrease in search interest."

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