Cape Town - South Africa has cottoned on to the power of supersizing their Black Friday sale planning - and 2017 will be no different.
Some online retailers are making it a Black Friday weekend - others are simply sticking to the TGIF crunch - either way, it's the perfect time to snag as many wanderlust inducing opportunities as you can.
If ever there was an opportune moment to spendthose well-deserved bonus money or savings - this is the time - because the rewards can be so spectacularly outstanding if you play your online game right.
We checked in with a few of the experts to see what they had to say, as well as share some key strategies for winning on Black Friday.
Travelstart online travel booking agent advises, “The early bird catches the cheap flights! Our deals are exclusive and limited so set your alarm clock to get the very best flight deals in town.”
Klyne Maharaj, Head of Brand at Superbalist.com says,"Our app, social channels and site will be awash with sneak peeks from early in November. On Black Friday, the sale starts at midnight and there’ll be push notifications throughout the four days to alert shoppers to new offers or caution when items are starting to run low.”
“Unlike mall shopping, buying online means you won’t have to squish through a doorway with hundreds of other shoppers trying to get what you want. You can go a little crazy when you bag a bargain, but this can be done in the privacy of your home. Your dignity will stay well in tact!”
FlySafair is never one to shy away from giving travellers a good deal, what with their epic birthday sales, but they advise if you've been hoping to secure Christmas flights on Black Friday, you'll most likely be disappointed.
The airline's spokesperson Kirby Gordon says,"Book as soon as possible if you have something specific in mind. For example if you had been waiting for Christmas flights on Black Friday, you’re bound to be disappointed - but if you were hoping to get a bargain getaway in the new year and you’re flexible as to when - then you can get a great deal."
If you're wanting to ace the biggest, anticipated sale day of the year keep these tips in mind.
Tip 1: If you are shopping online, set your clock for midnight on Thursday 23 November
Most sales start as the clock strikes 12 so make sure you have data and your Wi-Fi isn’t past its cap. Get into bed early and set a few alarms. By the time the rest of the world wakes up you can have done your shopping and be catching some restful winks before heading to work.
Tip 2: Create a wishlist so you can checkout ASAP on the day
The prices may change on goods for Black Friday but the goods will already be there. Go online, create your wishlist in advance and then when the sale starts, quickly go to your list, see which items are marked down enough and press ‘checkout’ to beat your shopping competitors to the bargain!
Tip 3: Do your homework
Get your hands on as many newsletters and flyers as you can. Like the Facebook pages and Twitter feeds of all your beloved retailers and monitor their bargains closely. From early November, retailers will start to release their Black Friday weekend specials. Start your plotting and planning as early as possible and draw up a plan of action.
Tip 4: Have a plan of action on Black Friday
Some of your purchases may be in the real world and some in cyberspace. A good plan is to start with cyberspace early and then head off to the physical shops once you’ve done the calm and peaceful online shopping. Chances are, once you’ve been involved in a three-person scrum over the last Christmas Turkey in the supermarket, you may only be capable of heading home and lying down...
Tip 5: Make sure your details are up-to-date
If you are shopping online, you won’t want to be messing around updating details as everyone around you is checking out what should have been your goods… It is worth logging into the sites you love before Black Friday and checking your details are 100% accurate.
Tip 6: Get the app
Download the app for your favourite online retailers early. This will allow you to browse much faster and they’ll also send you push notifications of the big discounts to look out for.
Tip 7: Check in advance if you can return your purchases
Most outlets, both online and physical, will accept returns for Black Friday purchases but this is not a guarantee. It is worth checking terms and conditions in advance to make sure that any purchases made ‘in the moment’ can be returned.
Tip 8: Set a budget
Decide ahead of time what you plan to spend on the Black Friday sales and stick to it. You could quickly find yourself shopping for Christmas 2018, 19 and 20 if you are not careful. Be responsible and remember that the expensive festive season is coming up so you’ll need a bit left over for this!
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