Shamwari adds Fair Trade certification to its 25th anniversary crown

2017-02-28 14:32 - Boipelo Mokgothu
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Cape Town- Shamwari Game Reserve has marked its 25th anniversary this year by achieving Fair Trade Tourism certification for all eight of its tourism products.

Shamwari’s six five-star lodges, Eagle’s Crag, Bayethe Tented Lodge, Long Lee Manor, Riverdene Family Lodge, Lobengula and Sarili, its wilderness bush camp, Explorer Camp, and volunteer programme, Shamwari Conservation Experience, were all awarded Fair Trade Tourism certification last week.

Shamwari is famous for its wildlife conservation initiatives and commitment to surrounding communities and on top of that it offers a classic wildlife experience. The reserve incorporates the Ian Player Rhino Centre, the Born Free Big Cat Sanctuary and its own Wildlife Rehabilitation Centre with a team of veterinarians on hand.

SEE: #ShockWildlifeTurths: 10% rhino poaching decline in 2016 but still 1 054 rhinos too muchT

Joe Cloete, Shamwari’s Group Manager, says that they are proud to be associated with the Fair Trade Tourism’s brand and have met the strict criteria and stresses that they need to raise awareness of its sustainable initiatives.

 “We expect this certification will help us to attract conscientious travellers and create greater awareness about our conservation efforts and engagement with communities," says Cloete.

According to Fair Trade Tourism Acting Managing Director, Jane Edge, a number of additional tourism establishments such as their first group compromising community owned lodges and other city hotels have been audited and are expected to achieve certification in the coming two months.

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