Cape Town - With the Heritage long-weekend and school holidays approaching, travellers are making the most of this time planning for their next adventure.
And with the digital savvy, online check-in and getting to pre-select your seat is a real time-saver.
But can you imagine having taken the time and effort to book and pay for a seat with a view, only to find the cold, grey cabin wall greeting you? A number of travellers have taken to twitter to shame airlines, advertising a window seat yet fail to deliver, as they are allocated windowless seats.
We have to admit, we're having a good chuckle at these epic #WheresMyWindow rants.
While in-flight fresh food, refreshing beverages and securing a window seat for that arty aerial shot for Instagram may contribute to having a pleasant flight, for these passengers - the latter was not to be.
The passengers explained how they had been looking forward to staring out at the clouds but, instead, were left 'de-windowed'.
ALSO SEE: PICS: Disgruntled passenger tweets his hilarious windowless window seat on kulula
According to Seat Guru, an aircraft review website that details aircraft types with these misleading window seats without windows and how to avoid them, it boils down to structural design.
"A club world seat on British Airways’s configuration of an A380, the world's largest passenger plane, might be missing a window," Seat Guru adds.
Taking to social media, some passengers accepted the absence of natural light.
For some, disappointment was an understatement
But others just got creative