Cape Town - If you're Game of Thrones (GOT) withdrawal is getting bad, head on over to Belfast this month to get your fix.
GOT has taken over Belfast International Airport, renamed to Westeros Airport, for the month of December.
The European destination is one of the top filming locations for the famous TV show, used to represent the fictional Dorne and Winterfell in the show, and HBO and Northern Ireland teamed up to turn its international airport into a fantasy world as promotion for the Blu-Ray/DVD release of season 7. This also celebrates their 8-year relationship over the seven seasons so far.
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Travellers, and fans, will see GOT branding throughout the airport, including signs replacing 'Belfast' with 'Westeros', as well as bump into a few Unsullied soldiers, nightwatch and wildlings roaming the airport in full costume.
The promotion will run the whole of December during the festive period, providing a gateway to the show's filming locations in the Causeway Coast, Glens, Quoile and the Mourne Mountains.
Moyra Lock, Head of Marketing at Northern Ireland Screen, points to GOT at spearheading the massive growth of screen tourism that's come to the country.
"The series has catapulted Northern Ireland into the premier league of global production locations and a huge legacy for the screen industry will be the local and highly skilled crew-base with vast experience on a show of size and scale that has the highest production values on television today,” she said in a statement.
SEE: The ultimate 'Game of Thrones' travel guide
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This isn't the first time the aviation industry has embraced popular culture. Air New Zealand went on a full-blown marketing campaign using the Lord of the Rings franchise, which filmed on the island, in plane designs and in their safety videos.
Croatia, the other main GOT filming location, may be throwing a lot of side-eye at Northern Ireland at the moment.
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