Cape Town - In an attempt to improve mobility in the cities in which it operates,
Uber announced on Monday, 4 December, that it is joining a global public
transport association, the International Association of Public Transportation
The ride-hailing app says that this move aims “to connect more
people to public transport”.
According to FirstPost,
Uber’s head of transportation policy and research, Andrew Salzberg, says that aligning
the company with public transport authorities was a good way to make Uber a
better partner for cities.
SEE: What exactly happened with the Uber hack and
should users be worried going forward?
UITP represents public transport providers around the world
- including Transport for London (TfL) — which in September stripped
Uber of its operating license.
In addition to this, Uber has recently faced a global scandal
after the disclosure
of a massive data breach cover-up that prompted investigations from regulators
around the world, and its
request to appeal a workers’ rights decision to the UK Supreme Court was
rejected, according to drivers’ union Independent Workers Union of Great
However, Uber is currently valued at $69 billion and is testing
a more collaborative approach to regulators under its new CEO Dara Khosrowshahi,
in a shift “from a more aggressive culture” under former CEO Travis Kalanick.
“One of the big emphases that Dara has made ... is that we
want to be better partners for the cities we operate in,” Salzberg says, adding
that the joining is part of the company’s effort to improve relationships with
Salzberg says the company also wanted to help to reduce
congestion on roads by encouraging people to move to shared modes of transport.
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According to Uber, it will have training sessions with UITP to
connect people better at the start or end of their journeys.
Alain Flausch, Secretary General of UITP, says Uber joining
the association was a sign that the company wanted to have a better
relationship with regulators. “They are kind of saying to every politician: ‘We
are joining the community and we want to help in the new ecosystem’,” Flausch
Flausch says he had told members of UITP that he would check
the company stuck to its promises, and adds “It’s a work in progress and having
Uber join is a good sign.”
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