The US$15 million (about R199 m) campaign includes Emirates' home and hub, Dubai as well as around the world.
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The 1-minute footage - conceptualised, scripted in-house and shot by award-winning director Vaughan Arnell - is backed by the iconic soundtrack “Don’t stop me now” by British rock band Queen and spots a clever camera utility work that seamlessly transitions between key destinations and Emirates’ onboard features, reminiscent of a visual storytelling style that show “a picture within a picture”.
The ad also culminates in Dubai, with a soundbite on how Emirates connects the world via Dubai.
Released fitting for the airline's users and travellers, according to Emirates, the campaign will run in key markets