WATCH: Christmas good vibes with BA Magic

2017-12-20 13:40 - Kavitha Pillay
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Cape Town - Creating Christmas miracles for some fortunate individuals, British Airways' new initiative - BA Magic - is adding festive cheer around the globe.

From reuniting families and making career dreams come true, to fulfilling honeymoon surprises and granting Christmas wishes, the airline is rewarding people who have "faced adversity and done amazing things".

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"We witness some amazing moments in airports. Whether it’s travelling home to see loved ones or taking children for their very first overseas holiday, travel can be special," says British Airways (BA).

These special moments in airports and memories made while travelling are the motivation behind the initiative.

British Airways is encouraging its customers to share their interesting story behind a trip travelling with the airline. To qualify to receive a bit of BA Magic, applicants must have a special story to share and be willing to allow British Airways to film their travel experience and share it through social media.

Finlay’s Christmas wish

For Finlay Sangster, a 12-year-old football fan with cerebral palsy, Christmas has come early with the help of British Airways.

Sangster’s mum, Gail, wrote to the airline asking for some Christmas BA Magic for her son. “Finlay has a severe form of cerebral palsy, which sees him relying on adult support for everyday tasks. Gail explained that despite Finlay’s difficulties, he has an amazing can-do attitude to life and his resilience truly shines through,” says BA.

Gail told British Airways that Finlay has dreamt of being able to play football games on Xbox but that hasn’t been possible as he has very little hand control. She found a charity that could help in the south of England, but didn’t think they’d ever be able to take Finlay there.

BA pilot Jonathan Knowlson surprised Finlay with a signed Real Madrid shirt from his idol Cristiano Ronaldo before whisking Finlay and his family off to London to get him a bespoke Xbox controller.

See the captured moment here:


The airline made arrangements for Finlay and his family to visit SpecialEffect, an Oxford-based organisation which helps people with disabilities play video games, by using technology ranging from modified joypads to eye-control. The family was also spoilt with a number of other gifts and surprises, including a trip to New York.

Gail says that being able to see her son do something he’s dreamed of doing is the best Christmas gift they could have wished for. “It’s been such a special and memorable experience for us all,” she says.

Carolina Martinoli, British Airways’ director of brand and customer experience, says “We’re thrilled that we’ve been able to do something special for a truly deserving family.”

BA is asking customers who have booked a trip with them to email their stories to the airline, in the hope of making their trip a little bit more magical. Click here for details.

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