The good, the bad and the downright ugly of global tourism campaigns

2017-03-17 14:03 - Unathi Nkanjeni
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Cape Town - Today, tourism is a major source of income for many countries, and affects the economy of both the source and host countries - South Africa's visa changes and its effect over 2014 to 2015 being a case in point.

Thankfully tourism to SA is on the increase - with many factors at play, including this campaigns like this - Watch: SA Tourism adds inspiring twist to new #meetsouthafrica video.

But with flights available to almost every destination in every country on every continent in the world, it is clear  traveller24 have an increasing amount of freedom of choice and destinations have to work that much harder to make travellers sit up and take notice. 

SEE: Budget 2017: Growth and transformation key as tourism gets R494m budget boost

And this infographics put together by Just The Flight, shows that competition is fierce between countries to get the attention of travellers. 

Destination marketers have come up with some pretty elaborate, if not excessive ways to get you to visit their country. Just The Flight rated these 17 advertisement campaigns, said to be some of the most notable tourism campaigns ever released - made up of the remarkably successfully as well as the comically bad.

From countries using photographs of other places to advertise their own beauty, to the campaigns that sparked national outrage - check out the full details of Just The Flight infographic below to see what we’re talking about.

What to read next on Traveller24:

- Amaza Ocean Odyssey: 5 Reasons to get excited about the Cape Town Carnival

- SA's highlights captured through the eyes of tourists will make you want to explore Mzansi

- PICS: NatGeo's 2017 World Legacy Awards fly the flag for sustainable tourism