New SA road trip launched at WTM Africa

2017-04-20 13:30 - Boipelo Mokgothu
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Cape Town - If you have always wanted to experience and see the diverse attractions, activities, cultures, communities, foods and flavours of the Cape West Coast then the new self-drive route is perfect for you.

Conceptualised by West Coast Way, SA’s Road Trip With The Most Twists is a unique new road trip experience which was officially launched at the World Travel Market (WTM Africa) by the Democratic Alliance's Minister of Tourism, James Vos.

The aim is to showcase the Cape West Coast, the West Coast Biodiversity Corridor, and the businesses and attractions that fall within this area.

The WTM Africa's kicked offon Wednesday, with a varied host of international buyers, local outbound specialists, tourism product and destination marketing organisations in attendance.    

SEE: #AfriTravel: WTM Africa 2017 showcases best of tourism on the African continent

Thank you James Vos for launching SA's Road Trip With The Most Twists at @wtm_africa! #WTMA17

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Carmen Lerm, CEO and founder of West Coast Way, explains that these “twists”, or loops, were each carefully created and individually launched and marketed in a staggered campaign by West Coast Way.

“Each one featuring its own variety of unique and exciting attractions which fall within the themes of food, culture, wild, scenic, and berg,”

The idea is for domestic and international visitors to embark on this self-drive adventure and to then choose which of the loops or twists they wish to follow.

“Visitors can choose as many or as few of these twists as they want and can mix and match the stops along the various different routes – tailor making a road trip that perfectly suites their time constraints, budgets, interests etc.”

And that’s not it, In order to promote a culture of travel and touring amongst South Africans through effective marketing, and information sharing on domestic tourism offerings in the Cape West Coast region, The West Coast Way is offering a “Buy 2 Get 1 Free” accommodation special.

West Coast Way has worked together with top attractions and accommodation venues along this new road trip route to enable visitors to stay a day longer and includes participating attractions such as Thali Thali, Khwa ttu, Blue Bay Lodge, Piekenierskloof Mountain Resort, Russells on the Port and The Lodge at Atlantic Beach.               

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