Cape Town - Tourvest Destination Management with six tour operators has officially added Fair Trade Tourism (FTT) certification to its green standards.
Fair Trade Tourism confirmed the Tourvest as the largest operator to become officially approved by the organization. Other approved tour operates include AAA Travel, Jenman Safaris, Baz Bus as well as terra-nova.co.za - click here to see the full list.
Fair Trade Tourism says certification is a prestigious accolade for African tourism businesses taking its commitment to sustainable tourism seriously and wanting to stand out in the rapidly growing responsible tourism market.
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Tourvest is best-known for its inbound wholesale of foreign leisure tourist groups to the Southern African region as well as corporate group travel.
Tourvest Product Development Manager, Karen le Grand says the tour operator has been committed to packaging and promoting Fair Trade holidays.
“Partnering with a recognised label, such as Fair Trade Tourism, enables us to promote responsible travel to the international trade and encourage support to sustainable and certified products," says le Grand.
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According to FTT MD Jane Edge, the organisations has seen a major shift in the tourism trade towards supporting sustainable tourism, with leading tour operators in the Eurozone increasingly demanding proof of sustainability standards.
“We are delighted that Tourvest and its six tour operator brands, with their enormous purchasing power, will be actively promoting Fair Trade Tourism businesses,” say Edge. "Other
sustainability initiatives that were having an impact included Travelife, which
also certifies tour operators and accommodation providers around sustainability
measures, and Futouris, which is encouraging certification of wildlife lodges
in the Kavango-Zambesi Transfrontier Area."
Fair Trade Tourism says it believes sustainability standards will soon become mainstream in the global tourism industry.
The Fair Trade tour approval criteria available on its website and tour operators wishing to be approved need to demonstrate their commitment to Fair Trade Tourism principles and to actively promote Fair Trade Tourism certified products and Fair Trade Holidays.
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