Cape Town - SA Tourism has concluded training 1700 Indian travel agents on how to best sell South Africa as a attractive holiday destination, through their Learn SA training programme.
This is part of a initiative to increase international tourists to the country by four million in the next five years. Participants in the Indian session were taught the most suitable accommodation options in various South African destinations, including updates on what to see and do in the country, which tour operators to use and the visa requirements.
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According to Travel Agents Association of India’s (TAAI), this is the second time the countries have teamed up to host these training programmes. Hanneli Slabber, Country Manager India for SA Tourism, added that, "2016 was a milestone year for us at South African Tourism in India and we are determined to set new benchmarks for the industry as well as ourselves by making 2017 bigger and better. Our internal target is to host more than 100 000 Indian visitors in 2017 and we couldn’t be more thrilled to work towards and achieve this target.”
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In 2016 Indian tourists numbers had a 21,7% from the previous year, ranking it number 8 of the country with the most visitors to South Africa, with R1,2 billion spent in-country.
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