Cape Town - Considering it's one of the most widely recognised brands in Africa and a constant favourite among South African travellers, it comes as no surprise that Protea Hotels by Marriott has been named the 'Coolest Hotel Brand' for the 7th consecutive year.
This is according to Marriott International, based in Bethesda, Maryland in the US.
Helping the group bag the title was a poll conducted by Sunday Times Generation Next, which consisted of over 5 500 opinions, as well as 4 500 additional face-to-face interviews from young South Africans.
Now in its 13th year, Generation Next polls the opinions of the South African market of travellers mainly below 22 years of age from urban and peri-urban environments in six provinces across South Africa.
“Our forever-young market comprising of the next generation of travellers consists of a vital segment of progressive individualists and forward-thinkers and we are delighted to see that Protea Hotels by Marriott is a brand that is resonating with this audience in South Africa,” says Neal Jones, chief sales and marketing officer for the Middle East and Africa, Marriott International.
“South African brands look to the prestigious Sunday Times Generation Next Survey as an industry benchmark and we are excited to be featured in the coveted list, year on year, gaining the confidence of this important and key market and the next generation of travellers,” he says.
SEE: SA bumps up hotels for growing business and leisure market
Highlighting the importance of being perceived as “cool”, Danny Bryer, area director for sales and marketing for Protea Hotels by Marriott says the reinvention is the key to success in an extremely competitive market and must take place on a continuous basis to stay relevant.
"We are committed to providing a dynamic and personalised experience at every touch-point of the guest journey. Our associates, a large number of them from the next generation themselves, help us deliver a level of service that not only matches global standards but is also uniquely local, understanding and anticipating needs and making each guest stay memorable," says Bryer.
In Pretoria, Marriott Pretoria Hatfield is also set to undergo major construction project in May 2017, including additional 95 bedrooms - giving it a total of 214 rooms - a new restaurant, bar and additional conference and meeting rooms.
The first phase is geared for completion in November this year, with the final projected completion date expected in May 2018.
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